Direct in store merchandising company designing, producing and executing innovative programs consisting of permanent, temporary, and/or promotional POP displays and interactive POS and POI displays. Services include fulfillment of point-of-purchase displays together with content creation and management for interactive point-of-sale displays
 

Conceptual Development :

Initially, we brainstorm all the given parameters and begin to flush out, in very rough form, how the project should take shape. A series of quick sketches are produced and analyzed. With over 125 years of collective industry experience, we evaluate these creative concepts based on aesthetic presence, efficient functionality, and cost-effective methods of production. We keep you involved every step of the way. Mock-ups are produced, when called for, to assist you in the decision-making process.

Specification Process :

The next step involves the building of a 3D computer model to ensure that all measurements and relationships are correct, and that every aspect of the design will function as specified. Blueprints are drafted with all the requisite information, namely, material call outs, measurements, tolerances, bend ratios and graphics. By communicating the specifications to our suppliers in this manner, we minimize the risk of miscommunication and ensure timely and proper production results. Once this is completed and depending on the complexity of the display, we will build a prototype for final approval.

Staff :

ASA's design team is well-versed in all areas of fabrication including wood, metal, tubing, wire, vacuum forming, rotational molding, injecting molding, extrusions, heat bending, welding, stamping, cold forming, printing, laminating and die cutting as well as all machine shop practices.

Technical Capabilities:

2/D Graphic Programs:
Adobe: Illustrator, Photoshop, Type Manager, Premier, PageMaker
Quark Express
Frectal Painter 4
Kai: Power Tools, Vector Effects
Kai Vector Effects

3/D Imaging Programs:
Eovia: Carrara Studio 2, Amapi 3D
Ray Dream
Strata Studio Pro
3D Studio Max
Solid Works
Auto Cad 14-2000
Bryce 4
Poser
Maxon Cinema 4/D
Rhinoceros

Take a quick tour of our CASE STUDY to experience the "creative process" from Design through Production.